HINDS LIC GROWTH REPORT

April is your best month ever at 41%. Zen Planner cross-reference confirmed 16 sign-ups from April's 39 trials — the tracker had only captured 10. ZP is source of truth. The progression is clear: Jan 24.7% → Feb 33.3% → Mar 38.0% → Apr 41.0%. Four straight months of improvement. May is 8 days in with 4 sign-ups — 16% is early, not final. Those 5 fresh HIGH leads (Tian Qin, Ozzie, Victoria, Brandon, Riuxuan) could push May past 30% if you message them today.

Revenue math: 70 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $70,980 in recurring revenue. Every trial that walks out is real money walking out the door.

April weeks were much stronger than the tracker showed. ZP-verified: Apr 6 week hit 50%, Apr 13 at 28.6% (was 14.3%), Apr 20 at 35.7%. Mar 30 hit 66.7% on 3 trials. The low-close weeks now are Jan 5 (12.5%), Jan 26 (11.1%), and May 4 (14.3%). May 4 is fresh — 14 people showed up, only 2 signed up in the tracker so far. Follow up on those 5 HIGH leads this week. That's your lever.

5:30 PM has the most traffic but the weakest close. 56 trials at 19.6% — nearly 1 in 5 converts. 1:30 PM (30.2%), 12:00 PM (30.8%), and 11 AM (30.0%) all close near 30% with solid volume. 6:30 PM jumped to 43 trials at 23.3% — good volume, needs better closing. Your best coaches should be on the 12 PM and 1:30 PM slots where the numbers prove the pitch works.

Friday is collapsing. 35 trials, only 6 sign-ups — 17.1% is the worst day by far. That means roughly 1 in 6 Friday trials converts. Saturday volume hit 56 (your busiest day ever) but closes at only 25.0%. Monday leads at 33.3%, Wednesday at 29.6%. If you can shift Friday energy into Monday and Wednesday close quality, your overall rate climbs fast. Friday needs a dedicated closer or a different pitch.

BJJ is slowly improving. 21 BJJ trials, 4 sign-ups (19.0%). Muay Thai closes at 27.8%. BJJ went from 11.8% → 16.7% → 19.0% — the trend is moving right. Still 8+ points behind Muay Thai. Assign a dedicated BJJ coach for every trial, do a structured post-class pitch, and offer the 5-class pass on the spot. The improvement is real — keep pushing.

Instagram is still broken. Reddit just showed up. Google is your powerhouse. ZP-verified: Google closes at 35.8% (44 sign-ups from 123 trials). Referrals are now at 23.1% — up from the tracker's 17.9%. Walk-ins still close at 66.7%. Reddit appeared in May with 50% on 2 trials. Instagram: 5 trials, 0 sign-ups across 5 months — that's a dead channel until you change the CTA. Note: source attribution for 5 of the 10 newly confirmed sign-ups is estimated proportionally from the April source mix.

The gap is widening — now 7.3 points. Athletes with prior gym experience convert at 31.5% vs. 24.2% for beginners. That's a clear signal: experienced athletes are more ready to commit. The bigger story: 153 of your 226 trials had zero gym background — that's 68% of your funnel. Keep the beginner experience strong, but consider a dedicated pitch for the experienced athlete who already knows the value of training. That 7.3-point gap is money left in the room.

Google is accelerating. ZP-verified: Jan 30% → Feb 36% → Mar 46% → Apr 52%. That's a straight line up for 4 months. Referrals in April also jumped to 25% (was 8.3% in tracker) — more people followed through than the form captured. Walk-ins close at 60-100% every time they show up. Reddit hit 50% in May. The big takeaway: your Google presence is your best sales rep. Invest more in it.

Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate of 4.0% across 226 bookings is manageable — but at 31.0% conversion, those 9 no-shows likely cost 2-3 members and $2,500+ in 6-month recurring revenue.

Start with the 17 HIGH priority leads in Zen Planner today. 5 of them trialed THIS WEEK (Tian Qin, Ozzie Barroso, Victoria Stephens, Brandon Zhao, Riuxuan Zhao) — they are HOT right now. Use this message: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to get started. Reply here or sign up online." Note: ZP April cross-reference confirmed 5 more people signed up (Shriui Wang, Rohit Mandavia, Dino Romano, Po Ng, Alex Usachev) — they were removed from this list. Your real conversion rate is 31%, not 26.5%.