HINDS LIC GROWTH REPORT

Trial Tracker Analysis  |  Muay Thai & BJJ  |  January – June 2026

344
Total Trials
Jan 2 – Jul 12, 2026
84
Sign-Ups
ZP-verified members
24.4%
Conversion Rate
Above industry avg of 20-25%
34.0%
Peak Month
Mar best  |  Jul 9.1% so far  |  YTD 24.4%
Quick Guide — What These Words Mean
Trials — People who came in for a free class
Sign-Ups — Trials who became paying members
Conversion Rate — % of trials who signed up. Higher = better.
No-Show — Booked a trial, never walked in
Lead Source — How they found the gym. Google, a friend, walked by.
Warm Leads — Tried the class, haven't joined yet. Still reachable.
HIGH / MED / LOW — How ready they are to join. Based on what they said AND how recently they came in.
1
Monthly Performance
Trial volume, sign-ups, and conversion rate by month
Monthly Trials vs. Sign-Ups
Bar = trials  |  Line = conversion rate %
Month Trials Sign-Ups Conversion Rate Change Rating
January 2026 72 15 20.8% Baseline Below Avg
February 2026 39 11 28.2% +7.4 pts Above Avg
March 2026 50 17 34.0% +5.8 pts Best Month!
April 2026 39 10 25.6% -8.4 pts Steady
May 2026 (full month) 70 19 27.1% +1.5 pts Above Avg
June 2026 41 9 22.0% -5.1 pts Below Avg
July 2026 (Jul 1–12, in progress) 33 3 9.1% -12.9 pts Danger!
TOTAL 344 84 24.4% - Well Above Avg
MD15 adds 22 entries (Jul 6–12) and corrects David Lee + Nahae Kim to No (ZP not confirmed). July opens at 9.1% — lowest month on record across 33 trials. 3 new sign-ups this cycle: Patrick Sakamoto and dicky yangzom (Jul 9), samanth childs (Jul 11). Two new no-shows Jul 12. Jan–Jun unchanged. March leads the year at 34.0%.
$
Membership Pricing Reference
Current Hinds LIC rates — used throughout this report for revenue calculations
All Access
$189
/month
BJJ + Muay Thai
Single Class
$169
/month
Muay Thai or BJJ
Kids
$159
/month
Kids membership
5-Class Pass
$150
5 classes / 3 months
$30/class vs $35 drop-in
Drop-In
$35
single class
$50 full day pass
Revenue math: 74 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $74,932 in recurring revenue. Every trial that walks out is real money walking out the door.
2
Weekly Breakdown
Week-by-week trial volume and conversion rate
Weekly Trials & Conversion Rate
Click the legend to toggle trials or conversion rate
Week Of Trials Sign-Ups Conv. Rate Flag
Three straight weeks at or below 15%. Jun 22 (16.7%), Jun 29 (0.0%), Jul 6 (15.0%). Jun 29 dropped to zero after David Lee and Nahae Kim were corrected to "not signed up" in ZP. The Jul 6 week (Jul 6–12) brought 20 trials and 3 sign-ups — Patrick Sakamoto on Jul 9 (friend-of-member close), dicky yangzom (Jul 9, Google), and samanth childs (Jul 11, Google). July 12 added 8 trials in one 11AM class — 0 signed up, 2 were no-shows. Watch rahat hasan closely: note says he was "very interested" and "might sign up online."
3
Most Popular Time Slots
All-time data — Jan 2 to Jul 12, 2026  ·  Volume vs. conversion rate by class time
Trial Volume by Time Slot
Total number of trials per class time
Conversion Rate by Time Slot
% of trials that signed up per class time
Time Slot Summary
Conversion rate bars for quick comparison
4
Most Popular Days of the Week
All-time data — Jan 2 to Jul 12, 2026  ·  Which days drive trials and which days close deals
Trial Volume by Day
Saturday is the busiest day
Conversion Rate by Day
Monday (37.5%) and Thursday (32.0%) close best
Friday still dead last at 12.2% — 49 trials, only 6 sign-ups. Monday leads at 35.7% (15/42) and Thursday jumped to 35.5% (11/31) — nearly tied for top converting day. Saturday leads volume (74 trials, 19 sign-ups, 25.7%). Sunday at 22.6%. Load up Mondays and Thursdays for your highest closing days. Avoid marketing pushes that drive traffic to Fridays.
5
Class Popularity
All-time data — Jan 2 to Jul 12, 2026  ·  Muay Thai vs BJJ trial and conversion breakdown
Trial Volume by Class
Conversion Rate by Class
BJJ converts at less than half the Muay Thai rate
6
How Members Hear About Hinds LIC
Lead source volume vs. conversion rate
Trials by Source
Google and Referrals are the two biggest channels
Conversion Rate by Source
Walk-Ins and Google are the most valuable
Source Trials Sign-Ups Conversion Verdict
Google/MapsTop Channel
Friend/ReferralConv Rate Stabilizing
Walk-In/OtherBest Converter
RedditLow Cost, Worth Watching
InstagramNot Converting
No ShowLost Revenue
7
Previous Gym Experience
Where Hinds LIC trials trained before
Experience Level of Trials
Approx. 67% of trials are brand new to combat sports
Top Previous Gyms Mentioned
Church Street LIC (closed) sends the most displaced members — Kings Williamsburg now shows up too
Conversion: With vs. Without Gym Background
Athletes with gym experience convert higher
Has Gym Background
No Prior Gym
The gap narrows to 3.2 points. Athletes with prior gym experience convert at 27.1% vs. 23.9% for beginners (331 of 332 active trials classified — one blank). The gap has been shrinking each cycle (was 5.6 pts in MD14). That means beginners are catching up. Keep the beginner experience dialed in — 64.4% of your funnel (213 of 331) has no prior gym background. They’re your biggest pool.
8
Lead Source by Month
How the mix of Google vs. Referral vs. other sources shifted month over month
Trial Volume by Source — Monthly
Stacked bars show source mix each month
Conversion Rate by Source — Monthly
How well each source closed each month
MonthSourceTrialsSign-UpsConv. Rate
Jan 2026Google/Maps30826.7%
Friend/Referral32412.5%
Walk-In/Other5360.0%
Instagram300%
Feb 2026Google/Maps25832.0%
Friend/Referral12325.0%
Instagram100%
Mar 2026Google/Maps281139.3%
Friend/Referral16318.8%
Walk-In/Other33100%
Apr 2026Google/Maps23834.8%
Friend/Referral1218.3%
Reddit (Joseph Jones)11100%
Instagram100%
May 2026Google/Maps451431.1%
Friend/Referral19315.8%
Walk-In/Other22100%
Reddit200%
Jun 2026Google/Maps21628.6%
Friend/Referral19315.8%
Walk-In/Other100%
Jul 2026 (Jul 1–12)Google/Maps13215.4%
Friend/Referral1700%
Walk-In/Other11100%
Google rebounded in July — 13 trials, 2 sign-ups (15.4%) in 12 days. Monthly Google conv: Jan 26.7% → Feb 32.0% → Mar 39.3% (peak) → Apr 34.8% → May 31.1% → Jun 28.6% → Jul 15.4% (early, 12 days). Friend referrals in July: 17 trials, 0 sign-ups so far — the big Jul 12 group (8 friend trials, 0 closings) dragged this number down. One walk-in (Patrick Sakamoto Jul 9) signed up immediately. Walk-ins remain your fastest closers at 75% all-time.
9
No-Show Analysis
All-time data — Jan 2 to Jul 12, 2026  ·  10 no-shows out of 322 bookings (3.1%) — every one is lost revenue
No-Show Rate by Month
March & July tied for highest no-show rate at 6.0%. April 5.1%. May 2.9% (bodr Charkary + Krishna Gandikota). June: 0. July: 2 no-shows on Jul 12 (tristian xu, daniel han — 11AM class).
What a No-Show Costs
Based on your actual membership pricing
Total no-shows 12
Avg conversion rate 24.4%
Estimated lost sign-ups ~3 members
Single discipline value $169/mo
If they bought 5-class pass $150 x 2 = $300
If they became members (12 mo) ~$4,056
No-Show Log
All 10 no-show entries from the tracker — none new in MD13, despite 12 new June bookings. (MD11 correction: Jeffrey Li was wrongly logged here — tracker shows he signed up. Moved to Sign-Ups, pending ZP.)
NameDateClassStatus
Abdoullah AhmedJan 24, 2026Muay ThaiNo Show
Yang ZhouJan 30, 2026GeneralNo Show
Teddyy DinnerFeb 14, 2026GeneralNo Show
Kaylan GodfreyMar 7, 2026Muay ThaiNo Show
Rohit HeerMar 20, 2026Muay ThaiNo Show
Nicholas SumasarMar 20, 2026Muay ThaiNo Show
Irtiza ChowdhuryApr 18, 2026Muay ThaiNo Show
Hamza HafdyApr 24, 2026GeneralNo Show
bodr CharkaryMay 16, 2026GeneralNo Show
Krishna GandikotaMay 20, 2026GeneralNo Show
Fix: Send a reminder text the morning of every trial booking. Use Zen Planner’s automation to trigger a "See you today!" message 2 hours before class. No-show rate is 3.5% across 344 trials (12 total) — July jumped back up to 6.1% with 2 no-shows on Jul 12 (same 11AM class). At 25.3% active conversion, those 12 no-shows likely cost 3 members and $3,500+ in 6-month recurring revenue.
10
Follow-Up Priority List
All-time data — Jan 2 to Jul 12, 2026  ·  229 people who tried but did not sign up (ZP) — ranked by feedback + recency
Follow-Up Pool by Source
Where the 248 warm leads came from
Priority Breakdown
Scored by feedback language + how recently they trialed
HIGH PRIORITY 37 people
Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days
MED PRIORITY 69 people
Enjoyed class or looking for a gym, trialed 30-60+ days ago — still worth a message
LOW PRIORITY 108 people
No-shows, came just to try with a friend, or actively chose another gym
Full Follow-Up List
Search by name, class, or source. Use Zen Planner to send follow-up emails to HIGH priority first.
NameTrial DateClassSourcePriorityNotes
MD15 adds 17 new follow-up entries (Jul 6–12). David Lee and Nahae Kim move back to follow-up (ZP not confirmed). New HIGH leads: Connor Mitchell (Jul 9 — "said he’ll sign up"), rahat hasan (Jul 12 — "very interested, might sign up online"). New MED leads: bowen Wang (wants BJJ class first), george hoang ("said he liked it"), Ruoyan Liu (wanted more info), naheedah abdul (loved class with samanth). Connor Mitchell (Jul 9) and rahat hasan (Jul 12) are your current top HIGH targets.
11
MD15 Unique Insights
6 actions based on Jul 2026 data — close more, market harder, automate the rest
July Warning
9.1% conv in July — lowest month on record
33 trials, 3 sign-ups through Jul 12. Holiday weekend (Jul 4) + large low-intent group on Jul 12 (8 trials, 0 closings). July is trending as your worst month. Watch the next 2 weeks closely before adjusting strategy.
Group Effect
Jul 12 — 8 trials in one class, 0 sign-ups
Large groups came through Jul 12’s 11AM class together. Groups rarely close same-day — they discuss, they talk each other out of it. Separate your pitch: pull individuals aside after class, not the group. 2 were no-shows.
Walk-In Close
Patrick Sakamoto signed same visit — 75% walk-in rate holds
Patrick Sakamoto walked in Jul 9 (friend-of-member) and signed immediately. Walk-ins are 75% all-time conv (9/12). Treat every walk-in as a near-certain close. Have the link ready, do the tour, and ask directly.
Correction
David Lee + Nahae Kim reverted to No — ZP not confirmed
Both were marked as signed-up in MD14 but ZP doesn’t confirm. Tracker "Yes" ≠ ZP-confirmed. They’re back on the follow-up list as HIGH/MED. This is the 3rd cycle where tracker sign-ups weren’t in ZP — double-check ZP same day.
Hot Lead
rahat hasan — "might sign up online" Jul 12
Direct signal from his trial feedback: very interested, said he might sign up online. Send him the sign-up link today. Connor Mitchell (Jul 9) also said "he’ll sign up" — follow up this week before momentum fades.
Thursday Rising
Thursday at 35.5% — nearly tied with Monday at 35.7%
Thursday has quietly become co-best converting day (11/31, 35.5%). Monday leads at 35.7% (15/42). Both beat every other day by 10+ points. Friday is still dead last at 12.2% (6/49). Push Google Ads toward Monday + Thursday slots.
Noon Surge
12PM now #1 tied with 5:30PM — both at 18 sign-ups
12PM gained 4 trials this cycle to reach 63 total, 18 sign-ups (28.6% conv). It now ties 5:30PM in sign-up count but converts better (28.6% vs 22.2%). 12PM is your most efficient class. Consider adding capacity there.
Friend Close Rate
0% friend referral conv in July (17 trials, 0 sign-ups)
July friend referrals: 17 trials, 0 closings. Mostly group arrivals (Jul 12 group of 8). Groups are harder to close. The fix: have a direct 1:1 with each person after class. Don’t let the group dynamic replace your close.
Pipeline
248 warm leads — biggest pool yet
344 total entries, 84 sign-ups, 12 no-shows = 248 in the warm lead pool. Your HIGH tier is where the money is. Connor Mitchell, rahat hasan, David Lee, Nahae Kim — all need contact this week. At 25% close on HIGH leads, that’s 10+ members.
12
Growth Recommendations
6 actions based on MD15 data — close more, market harder, automate the rest
Action #1 — Do This Today

Message rahat hasan + Connor Mitchell + David Lee + Nahae Kim

  • rahat hasan (Jul 12): Said he might sign up online. Send the link right now: "Hey Rahat, here's the sign-up link: [link]. Takes 2 minutes."
  • Connor Mitchell (Jul 9): "Said he'll sign up." His exact words. Follow up this week: "Hey Connor, ready to make it official? [link]"
  • David Lee + Nahae Kim: Were marked signed in MD14 but ZP doesn't confirm. Reach out today: "Hey [Name], just following up — want to lock in your membership?"
  • Then hit your full HIGH list. Script: "Hey [Name], great training with you! Ready to lock in your spot?"
248 warm leads. 4 of them already gave buying signals this week. Send the message before the moment passes.
Action #2 — Fix July NOW

July is at 9.1% — lowest month on record. Act this week.

  • 33 trials, 3 sign-ups through Jul 12. Holiday weekend hurt. So did the Jul 12 group of 8 (0 closings).
  • July has 19 days left. If you average 10 trials/day and close at 25%, that's 47 more trials and 12 more sign-ups. One great week can save the month.
  • Re-activate 20 warm leads from June now. Script: "Hey [Name], we have open spots this week — want to come back and try it again?"
  • Run Google Ads this week targeting "Muay Thai LIC" and "martial arts Long Island City." Your Google conv rate is 30.8% all-time.
Don't let July end at 9%. The next 3 weeks are your chance to recover. Move today.
Action #3 — Group Trial Fix

Groups arrive together, they leave together without signing up

  • The Jul 12 group of 8 = 0 sign-ups. Groups debate, delay, talk each other out of it.
  • After any large group class, pull individuals aside 1:1. Never pitch to the group as a whole.
  • Script: "Hey [Name], what'd you think? I think you'd be a great fit for the noon session — want to get started this week?"
  • Ask each person before they leave the building. Once they're out the door, your window closes fast.
Friend/referral conv is 13.4%. Walk-in is 75%. The difference is how personal the pitch is.
Action #4 — Push Monday + Thursday

Monday (35.7%) + Thursday (35.5%) are your best converting days

  • Both days close at 35%+. Friday closes at 12.2% (6/49). Saturday is your busiest day but only 25.7%.
  • Shift your Google Ads budget toward Monday and Thursday time slots.
  • If you have trial booking control, nudge Friday and Saturday inquiries toward Monday/Thursday first.
  • For the 5:30 PM and 12 PM time slots — those two alone account for 36 of your 84 sign-ups (42.9%). Protect those classes.
Same trials, higher close rate = free revenue. No new ad spend needed to start.
Action #5 — ZP Audit Weekly

3 pending ZP sync — catch these before they fall off

  • Patrick Sakamoto (Jul 9), dicky yangzom (Jul 9), samanth childs (Jul 11) — all show YES in tracker but need ZP confirmation.
  • David Lee and Nahae Kim were marked YES in MD14 and got corrected in MD15. This is the 3rd correction cycle.
  • Set a rule: check ZP every Monday against last week's tracker Yes entries. 5 minutes. Catches issues before they compound.
  • Add a "ZP Confirmed" column to the tracker so each entry is auditable.
Every unchecked Yes is a potential revenue miss. Audit ZP weekly, not monthly.
Action #6 — Bowen Wang Re-Trial

Bowen Wang trialed twice (Muay Thai + BJJ) — he's close to buying

  • Bowen trialed Jul 8 (Muay Thai) and came back Jul 9 for BJJ. He wants to find the right fit before committing.
  • He's already invested 2 visits. That's a strong buying signal. Don't wait for trial 3.
  • Message him this week: "Hey Bowen, you've tried both now — what'd you think? Most members who try both end up loving Muay Thai for cardio + BJJ for skills. Want to lock in access to both with one membership?"
  • Offer the dual-class membership angle if you have it.
Two-visit prospects close at higher rates than one-visit. He's already sold himself. Ask for the close.
ZP Cross-Reference — MD15
Check these 3 accounts in Zen Planner today
PRIORITY 1
Patrick Sakamoto
Jul 9 trial • Walk-in (friend of member)
Signed in tracker — confirm in ZP today
PRIORITY 2
dicky yangzom
Jul 9 trial • source unknown
Signed in tracker — confirm in ZP today
PRIORITY 3
samanth childs
Jul 11 trial • source unknown
Signed in tracker — confirm in ZP today
ZP MISMATCH PATTERN
David Lee and Nahae Kim were marked YES in MD14 (Jul 5) but ZP has no record. Corrected to NO in MD15. This is the 3rd correction cycle. Tracker "Yes" = intent. ZP confirmed = revenue. Check ZP every Monday.