HINDS LIC GROWTH REPORT

March was the peak. April held steady. May just started. March hit 34% — the best month yet. April landed at 25.6% across 39 trials — a step back from March but better than the original read. May 2026 has only 3 days of data (11 trials, 0 sign-ups so far) — too early to judge. Check back in two weeks. Focus now: close the April warm leads and follow up on the 5 new HIGH priority May leads immediately.

Revenue math: 56 sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $56,784 in recurring revenue. Every trial that walks out is real money walking out the door.

Watch the low-close weeks. Jan 5 (12.5%), Jan 26 (11.1%), Feb 16 (16.7%), Apr 13 (14.3%), and Apr 27 (8.3%) all had decent trial volume but low conversion. Apr 27 is especially worth noting — 12 people showed up, only 1 signed up. That is a follow-up problem, not a traffic problem. People showed up but nobody closed them.

Afternoon is your closer. 12 PM (35.5%) and 6:30 PM (30.0%) are the top performers. 5:30 PM still brings the most bodies (49 trials) but closes at only 22.4% — that's where you need a harder post-class push. 11 AM is consistent at 26.7% with solid volume. Put your best closer on the 6:30 PM slot.

Friday is your softest day. 28 trials, only 6 sign-ups (21.4%) — the lowest close rate all week. Saturday volume keeps climbing (51 trials) but closes at only 25.5% — lots of traffic, room to close harder. Thursday (33.3%) and Monday (34.5%) lead the week — those are your best converting days. Stack afternoon slots on Thu/Mon and your overall rate goes up without adding a single new lead.

BJJ is still underperforming. 18 BJJ trials, only 3 sign-ups (16.7%). Muay Thai closes at 28.7%. BJJ converts at nearly half the Muay Thai rate — the trial experience needs a dedicated coach and a structured post-class pitch. BJJ showed slight improvement (11.8% to 16.7%) but still needs work.

Instagram is still broken. 5 trials, 0 sign-ups — across 5 months. Walk-ins close at 66.7%, Google closes at 32.1%. People who walk through the door already want to be there. Instagram audience isn't ready to commit yet. Don't pour more time into IG content until you test a clearer "book a free trial" CTA.

The gap is narrowing — now only 3.2 points. Athletes with prior gym experience convert at 28.2% vs. 25.0% for beginners. Most gyms see 10+ points. Your coaching closes the gap well — beginners feel comfortable fast. The bigger story: 140 of your 212 trials had zero gym background. That's a massive beginner funnel. Keep coaches spending time on first-timers — that's where most of your volume is.

Google is your most consistent closer. Jan 30% → Feb 32% → Mar 39% → Apr 35%. Referrals drop to 8% in April — the promo is not moving the needle when traffic slows down. Walk-ins close at 60-100% every month they appear — those people already decided before they walked in. May is too early to read. Double down on Google and get more walk-ins through the door.

Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate of 4.2% across 212 bookings is manageable — but at 26.4% conversion, those 9 no-shows likely cost 2-3 members and $2,000+ in 6-month recurring revenue.

Start with the 35 HIGH priority leads in Zen Planner today. 4 of them trialed this week (Rica Uy, Benny Liu, Johan Delao, Lies DeFeyter) — they are HOT right now. Use this message: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to get started. Reply here or sign up online." Short. Personal. Direct.