HINDS LIC GROWTH REPORT

Trial Tracker Analysis  |  Muay Thai & BJJ  |  January – April 2026

172
Total Trials
Jan 2 – Apr 12, 2026
48
Sign-Ups
Confirmed members
27.9%
Conversion Rate
Industry avg: 20-25%
+9.3pts
Conv. Growth
Jan 24.7% → Mar 34.0%
Quick Guide — What These Words Mean
Trials — People who came in for a free class
Sign-Ups — Trials who became paying members
Conversion Rate — % of trials who signed up. Higher = better.
No-Show — Booked a trial, never walked in
Lead Source — How they found the gym. Google, a friend, walked by.
Warm Leads — Tried the class, haven't joined yet. Still reachable.
HIGH / MED / LOW — How ready they are to join. Based on what they said AND how recently they came in.
1
Monthly Performance
Trial volume, sign-ups, and conversion rate by month
Monthly Trials vs. Sign-Ups
Bar = trials  |  Line = conversion rate %
Month Trials Sign-Ups Conversion Rate Change Rating
January 2026 73 18 24.7% Baseline Below Avg
February 2026 39 11 28.2% +3.5 pts Improving
March 2026 50 17 34.0% +5.8 pts Strong
April 2026 (partial) 10 2 20.0% In Progress Too Early
TOTAL 172 48 27.9% - Above Avg
Trend is up. March hit 34% — the best month so far, up 9.3 points from January's 24.7%. April is early (10 trials, 20%) but it's only week 2. The momentum heading into April is real.
$
Membership Pricing Reference
Current Hinds LIC rates — used throughout this report for revenue calculations
All Access
$189
/month
BJJ + Muay Thai
Single Class
$169
/month
Muay Thai or BJJ
Kids
$159
/month
Kids membership
5-Class Pass
$150
5 classes / 3 months
$30/class vs $35 drop-in
Drop-In
$35
single class
$50 full day pass
Revenue math: 48 sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $48,672 in recurring revenue. Every trial that walks out is real money walking out the door.
2
Weekly Breakdown
Week-by-week trial volume and conversion rate
Weekly Trials & Conversion Rate
Click the legend to toggle trials or conversion rate
Week Of Trials Sign-Ups Conv. Rate Flag
Watch the low-close weeks. Jan 5 (12.5%), Jan 26 (11.1%), Feb 16 (16.7%), and Apr 6 (12.5%) all had decent trial volume but low conversion. That is a follow-up problem, not a traffic problem — people showed up but nobody closed them.
3
Most Popular Time Slots
All-time data — Jan 2 to Apr 12, 2026  ·  Volume vs. conversion rate by class time
Trial Volume by Time Slot
Total number of trials per class time
Conversion Rate by Time Slot
% of trials that signed up per class time
Time Slot Summary
Conversion rate bars for quick comparison
Afternoon is your closer. 12 PM (34.5%) and 1:30 PM (34.4%) convert best. Evening classes (5:30 PM and 6:30 PM) bring the most bodies — 41 and 35 trials — but close at only 24% and 26%. Put your best coach on afternoon slots.
4
Most Popular Days of the Week
All-time data — Jan 2 to Apr 12, 2026  ·  Which days drive trials and which days close deals
Trial Volume by Day
Saturday is the busiest day
Conversion Rate by Day
Thursday (36.4%) and Monday (34.6%) close best
Sunday is leaking money. 26 trials, only 5 sign-ups (19.2%) — the worst close rate of any day. Tuesday is also soft at 25%. Put your most experienced closer on Sunday for the next 4 weeks and measure the difference.
5
Class Popularity
All-time data — Jan 2 to Apr 12, 2026  ·  Muay Thai vs BJJ trial and conversion breakdown
Trial Volume by Class
Muay Thai dominates at 88% of all trials (152 of 172)
Conversion Rate by Class
BJJ converts at less than half the Muay Thai rate
BJJ is underperforming. 13 BJJ trials, only 2 sign-ups (15.4%). Muay Thai closes at 30.3%. BJJ is bringing in less than half the conversion rate — the trial experience needs a dedicated coach and a structured post-class pitch.
6
How Members Hear About Hinds LIC
Lead source volume vs. conversion rate
Trials by Source
Google and Referrals are the two biggest channels
Conversion Rate by Source
Walk-Ins and Google are the most valuable
Source Trials Sign-Ups Conversion Verdict
Google832833.7%Top Channel
Friend/Referral601220.0%High Vol, Low Conv
Walk-In3266.7%Best Converter
Instagram400%Not Converting
Reddit11100%Emerging
Sway Store11100%Partnership Win
Midtown Referral11100%Cross-Sell Win
Instagram is broken. 4 trials, 0 sign-ups. Either the audience is wrong or there is no clear call to action after they book. Fix this before spending any more time on IG content.
7
Previous Gym Experience
Where Hinds LIC trials trained before
Experience Level of Trials
70% of trials are brand new to combat sports (120 of 172)
Top Previous Gyms Mentioned
Church Street LIC (closed) sends the most displaced members
Church Street LIC closed. 8 trained members showed up directly from there. These people already have gear, habits, and want a new home. Target this community now.
8
Lead Source by Month
How the mix of Google vs. Referral vs. other sources shifted month over month
Trial Volume by Source — Monthly
Stacked bars show source mix each month
Conversion Rate by Source — Monthly
How well each source closed each month
MonthSourceTrialsSign-UpsConv. Rate
Jan 2026Google30930%
Friend/Referral32619%
Walk-In3267%
Instagram300%
No Show/Unknown300%
Feb 2026Google25832%
Friend/Referral12325%
Instagram100%
Mar 2026Google281139%
Friend/Referral16319%
No Show/Unknown4125%
Apr 2026Friend/Referral600%
Google2150%
Other (Reddit, Apple Maps)2150%
Google keeps getting better. Jan 30% → Feb 32% → Mar 39%. April early but Google is still leading at 50% (small sample). Referrals stay flat around 19% every month — that $50 referral promo is not moving the needle yet. It needs to be actively promoted during class, not just mentioned at signup.
9
No-Show Analysis
All-time data — Jan 2 to Apr 12, 2026  ·  7 no-shows out of 172 bookings (4.1%) — every one is lost revenue
No-Show Rate by Month
March had the highest no-show rate at 6%. April: 0 no-shows so far.
What a No-Show Costs
Based on your actual membership pricing
Total no-shows 7
Avg conversion rate 28.7%
Estimated lost sign-ups ~2 members
Single discipline value $169/mo
If they bought 5-class pass $150 x 2 = $300
If they became members (12 mo) ~$4,056
No-Show Log
All 7 no-show entries from the tracker
NameDateClassStatus
Jake CapriottiJan 24, 2026BJJNo Show
Abdoullah AhmedJan 24, 2026BJJNo Show
Yang ZhouJan 30, 2026GeneralNo Show
Teddyy DinnerFeb 14, 2026GeneralNo Show
Kaylan GodfreyMar 7, 2026Muay ThaiNo Show
Rohit HeerMar 20, 2026Muay ThaiNo Show
Nicholas SumasarMar 20, 2026Muay ThaiNo Show
Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate of 4.1% across 172 bookings is manageable — but at 27.9% conversion, those 7 no-shows likely cost 2 members and $2,000+ in 6-month recurring revenue.
10
Follow-Up Priority List
All-time data — Jan 2 to Apr 12, 2026  ·  124 people who tried but did not sign up — ranked by feedback + recency
Follow-Up Pool by Source
Where the 124 warm leads came from
Priority Breakdown
Scored by feedback language + how recently they trialed
HIGH PRIORITY 44 people
Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days
MED PRIORITY 39 people
Enjoyed class or looking for a gym, trialed 30-60+ days ago — still worth a message
LOW PRIORITY 41 people
No-shows, came just to try with a friend, or actively chose another gym
Full Follow-Up List
Search by name, class, or source. Use Zen Planner to send follow-up emails to HIGH priority first.
NameTrial DateClassSourcePriorityNotes
Start with the 44 HIGH priority leads in Zen Planner today. Use this message: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to get started. Reply here or sign up online." Short. Personal. Direct.
11
Growth Recommendations
6 actions the owner can start this week
Fix #1 — Do This Today

Follow Up 124 Warm Leads in Zen Planner

  • Open Zen Planner, filter contacts who trialed but did not sign up
  • Start with the 44 HIGH priority leads first — message: "Hey [Name], still thinking about Hinds? Grab our 5-class pass for $150 (5 classes, 3 months) — no commitment, just training."
  • Set a 7-day and 14-day automated reminder for non-responders
124 warm leads. Even 20% close = 25 new members.
Fix #2 — This Week

Send a Reminder Before Every Trial (Zen Planner)

  • Set up a Zen Planner automation: text 2 hours before each trial class
  • Message: "See you at [time] today! Here is the address: [address]. Come 10 min early."
  • 7 no-shows = ~$300 lost. A text costs nothing.
Cuts no-shows. Every no-show is a missed ~$150 sale.
Fix #3 — Promote It Louder

Make the $50 Referral Promo Actually Work

  • 60 referral trials only converted at 20% — they do not feel urgency
  • Announce the $50 promo in every class this week out loud
  • Put a sign at the front desk: "Bring a friend. They save $50. You earn a free class."
Referrals at 20% conv. Should be 30%+ with proper push.
Fix #4 — Church Street Opportunity

Target Displaced Church Street LIC Members

  • Post in Church Street LIC Facebook groups and r/muaythai on Reddit
  • Offer a "Welcome Home" rate: first month discounted for verified ex-Church St members
  • Ask the 8 who already came in to personally invite their old training partners
8 came already. The community is actively looking.
Fix #5 — Fix the Leak

Fix Instagram (4 Trials, 0 Sign-Ups)

  • Every post needs one clear CTA: "Book your free trial — link in bio"
  • Post 1 real class footage Reel per week — not just event promos
  • Track which post drove each booking in the trial tracker
0% conversion. Anything is better than nothing.
Fix #6 — Class-Level Fix

Fix BJJ Trials (13% vs Muay Thai's 32%)

  • Assign one dedicated coach to run every BJJ trial — no rotating
  • After class: 3-minute pitch on what BJJ progress looks like in 3 months
  • Offer the 5-class pass ($150) on the spot — much lower bar than $169/mo membership
13 BJJ trials, only 2 signed up (15.4%). Fix the experience.
12
Zen Planner Sign-Up Cross-Reference
Jan & Feb 2026 ZP members matched against Master Data trial records
Action Required: 8 People Said "Yes" — But They Are Not in Zen Planner
These 8 people are marked Signed Up = YES in the trial tracker but do NOT appear in Zen Planner. They may have agreed to join and never completed enrollment, or their account was never created. Check each one today. Every missing member = potential lost monthly revenue.
# Name Trial Date Action
1Hsinyi ChangJan 3, 2026Check ZP — create account or re-engage
2Marc ValletteJan 11, 2026Check ZP — create account or re-engage
3Kamran AliJan 15, 2026Check ZP — create account or re-engage
4Tanvi AbichandaniJan 18, 2026Check ZP — create account or re-engage
5Oussama DeriziJan 24, 2026Check ZP — create account or re-engage
6William PaikFeb 8, 2026Check ZP — create account or re-engage
7William PiraquiveFeb 9, 2026Check ZP — create account or re-engage
8Jenny JinFeb 15, 2026Check ZP — create account or re-engage
How January & February Sign-Ups Were Classified
35 total Zen Planner sign-ups (Jan: 23, Feb: 12) cross-referenced against 163 Master Data trial entries
January 2026 — 23 Sign-Ups
Trialed (tracked)
  • Geoffrey Enriquez
  • Eddie Kong
  • Maolong (Kevin) Lin
  • Ronan O'Leary
  • Matthew Salvan
  • Sebastian Stephenson
  • Bryant Vladi
  • Peixian Wang
  • Zee Yousif
  • Jason Zheng
  • Oussama Hairane
  • Justin Wu (returning, 1st att Jun 2024)
12
Trialed before tracking started
  • Nav Dhaliwal (1st att Nov 2025)
  • Ilan Goldstein (1st att Mar 2025)
  • Wilson Zhu (1st att Aug 2025)
  • Lenny Veloz (1st att Feb 2024)
4
Walk-in / same-day (no form)
  • Ivy Dong
  • Samuel Lai
  • Lawless Morse
  • Nino Tandilashvili
4
Signed up online before/without trial form
  • Bryan Toledo (online before class)
  • Luis Chavez (online before class)
  • Yotzin Reyes (came Jan 3, signed Jan 9)
3
February 2026 — 12 Sign-Ups
Trialed (tracked)
  • Alexander Fan
  • Oliver Hu
  • Ha Le
  • Terry Lin
  • Andon Mehren
  • Quan Phan
  • Maiah Rodriguez
  • Amanda Rosen
  • Tom Wu
9
Trialed before tracking started
  • Kevin Montevirgen (1st att Nov 2024)
1
Walk-in / same-day (no form)
  • Mike Zhan
1
Signed up online before/without trial form
  • Marc Remache (1st att Jan 3, signed Feb 11)
1
What This Tells You
60%
of Jan/Feb sign-ups came through the trial tracker — the system is working
29%
trialed before tracking started — these are real members the tracker never caught
8
said YES to signing up but are ghost accounts — check Zen Planner today