HINDS LIC GROWTH REPORT

April is your best month ever at 41%. May is already surpassing April on volume. ZP cross-reference confirmed 16 sign-ups from April's 39 trials — 4 straight months of improvement: Jan 24.7% → Feb 33.3% → Mar 38.0% → Apr 41.0%. May now has 42 trials through 17 days — already more than all of April (39). 8 confirmed sign-ups so far (19.0%), but tracker sign-ups always lag. Your 2 hottest leads right now: Shawn Zhou (5/17) asked about signing up online, first thing on his mind. Johannes Fuchs (5/16) said he'd like to sign up next time he comes. Message both today.

Revenue math: 74 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $74,932 in recurring revenue. Every trial that walks out is real money walking out the door.

April weeks were much stronger than the tracker showed. May 11 week is incoming. ZP-verified: Apr 6 week hit 50%, Apr 13 at 28.6%, Apr 20 at 35.7%, Apr 27 at 33.3% (Anthony Le signed up). May 11 week just closed: 15 trials, 3 confirmed sign-ups so far (20%). Tracker sign-ups always lag 1-2 weeks — that number is likely higher. 2 of the 5 hottest leads in the system (Shawn Zhou, Johannes Fuchs) came from the May 11 week. Message them before they go cold.

5:30 PM has the most traffic but the weakest close. 56 trials at 19.6% — nearly 1 in 5 converts. 1:30 PM (30.2%), 12:00 PM (30.8%), and 11 AM (30.0%) all close near 30% with solid volume. 6:30 PM jumped to 43 trials at 23.3% — good volume, needs better closing. Your best coaches should be on the 12 PM and 1:30 PM slots where the numbers prove the pitch works.

Friday is collapsing. 35 trials, only 6 sign-ups — 17.1% is the worst day by far. That means roughly 1 in 6 Friday trials converts. Saturday volume hit 56 (your busiest day ever) but closes at only 25.0%. Monday leads at 33.3%, Wednesday at 29.6%. If you can shift Friday energy into Monday and Wednesday close quality, your overall rate climbs fast. Friday needs a dedicated closer or a different pitch.

BJJ is slowly improving. 21 BJJ trials, 4 sign-ups (19.0%). Muay Thai closes at 27.8%. BJJ went from 11.8% → 16.7% → 19.0% — the trend is moving right. Still 8+ points behind Muay Thai. Assign a dedicated BJJ coach for every trial, do a structured post-class pitch, and offer the 5-class pass on the spot. The improvement is real — keep pushing.

Instagram is still broken. Reddit is real. Google is your powerhouse. MD7 correction: Joseph Jones (Apr 1 trial) was Reddit all along — his source field said "reddit lol." Reddit now has 3 trials and 1 confirmed sign-up (33.3%), not 2 trials at 50%. That changes Reddit's story: it's a steady low-cost channel, not a hot one-off. Walk-ins still close at 66.7% every time. Instagram: 5 trials, 0 sign-ups across 5 months — dead channel until you change the CTA or content strategy. Google at 33.8% on 139 trials is your engine. Protect that ranking.

The gap is widening — now 7.3 points. Athletes with prior gym experience convert at 31.5% vs. 24.2% for beginners. That's a clear signal: experienced athletes are more ready to commit. The bigger story: the majority of your funnel has zero gym background. Keep the beginner experience strong, but consider a dedicated pitch for the experienced athlete who already knows the value of training. That 7.3-point gap is money left in the room.

Google is still accelerating. ZP-verified: Jan 30% → Feb 36% → Mar 46% → Apr 52%. That's a straight line up for 4 months. Referrals in April also jumped to 25% (was 8.3% in tracker). Walk-ins close at 60-100% every time they show up. MD7 correction: April Reddit = 1 trial, 1 signup (Joseph Jones — previously labeled Unknown). May's partial data (18-19%) will improve as tracker sign-ups catch up. New insight: two Kings gym visitors (miles tepermen + Nakul sadayappon, May 16) came specifically because they know Hinds. They're still at Kings — follow up when they're ready to switch.

Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate of 4.1% across 243 bookings is manageable — but at 30.5% conversion, those 10 no-shows likely cost 3 members and $3,000+ in 6-month recurring revenue.

Start with the 2 HOTTEST leads RIGHT NOW: Shawn Zhou and Johannes Fuchs. Both trialed this week, both from Google, both explicitly mentioned signing up. Message them today before they go cold. Then work through the full 19 HIGH priority list. MD7 update: Anthony Le removed (confirmed signed up 5/3). 2 new HIGH leads added (Shawn Zhou, Johannes Fuchs). 8 new MED leads from the May 11 week. 6 new LOW leads. Total warm lead pool: 175 people. At just a 20% close rate that's 35 new members — $5,900+ in monthly recurring revenue.