Trial Tracker Analysis | Muay Thai & BJJ | January – May 2026
260
Total Trials
Jan 2 – May 23, 2026
82
Sign-Ups
ZP-verified members
31.5%
Conversion Rate
Above industry avg of 20-25%
41.0%
Peak Month
Apr best | May wk 41.2% | YTD 31.5%
Quick Guide — What These Words Mean
Trials — People who came in for a free class
Sign-Ups — Trials who became paying members
Conversion Rate — % of trials who signed up. Higher = better.
No-Show — Booked a trial, never walked in
Lead Source — How they found the gym. Google, a friend, walked by.
Warm Leads — Tried the class, haven't joined yet. Still reachable.
HIGH / MED / LOW — How ready they are to join. Based on what they said AND how recently they came in.
1
Monthly Performance
Trial volume, sign-ups, and conversion rate by month
Monthly Trials vs. Sign-Ups
Bar = trials | Line = conversion rate %
Month
Trials
Sign-Ups
Conversion Rate
Change
Rating
January 2026
73
18
24.7%
Baseline
Below Avg
February 2026
39
13
33.3%
+8.6 pts
Strong
March 2026
50
19
38.0%
+4.7 pts
Strong
April 2026
39
16
41.0%
+3.0 pts
Peak Month!
May 2026(through May 23)
59
16
27.1%
-13.9 pts
Building
TOTAL
260
82
31.5%
-
Well Above Avg
May is your biggest organic growth month ever — 59 trials crushes every prior month except January's launch blitz. 4 straight months of improvement Jan→Apr, and May now has 59 trials with 16 tracker sign-ups (27.1%). Tracker sign-ups always lag ZP — real number is higher. The week of May 18 closed at 41.2% (7/17) — best close rate since March. MD8 added 8 new confirmed sign-ups: Rica Uy, Ruan Sherpa, Tenzin Dialgo, ryan tang, Daniel Song, Haruto Kato, Ryan Yu, Angel Cortes. 3 new HOT leads from this update: Jose Chanchavac (5/19) said he'll sign up online, lewaa Kantan (5/20) asked about pricing + will get a 5-class pass, Duke Pan (5/21) is planning to email to schedule.
$
Membership Pricing Reference
Current Hinds LIC rates — used throughout this report for revenue calculations
All Access
$189
/month
BJJ + Muay Thai
Single Class
$169
/month
Muay Thai or BJJ
Kids
$159
/month
Kids membership
5-Class Pass
$150
5 classes / 3 months
$30/class vs $35 drop-in
Drop-In
$35
single class
$50 full day pass
Revenue math: 74 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $74,932 in recurring revenue. Every trial that walks out is real money walking out the door.
2
Weekly Breakdown
Week-by-week trial volume and conversion rate
Weekly Trials & Conversion Rate
Click the legend to toggle trials or conversion rate
Week Of
Trials
Sign-Ups
Conv. Rate
Flag
April weeks were much stronger than the tracker showed. May 11 week is incoming. ZP-verified: Apr 6 week hit 50%, Apr 13 at 28.6%, Apr 20 at 35.7%, Apr 27 at 33.3% (Anthony Le signed up). May 11 week just closed: 15 trials, 3 confirmed sign-ups so far (20%). Tracker sign-ups always lag 1-2 weeks — that number is likely higher. 2 of the 5 hottest leads in the system (Shawn Zhou, Johannes Fuchs) came from the May 11 week. Message them before they go cold.
3
Most Popular Time Slots
All-time data — Jan 2 to May 23, 2026 · Volume vs. conversion rate by class time
Trial Volume by Time Slot
Total number of trials per class time
Conversion Rate by Time Slot
% of trials that signed up per class time
Time Slot Summary
Conversion rate bars for quick comparison
5:30 PM has the most traffic but the weakest close. 56 trials at 19.6% — nearly 1 in 5 converts. 1:30 PM (30.2%), 12:00 PM (30.8%), and 11 AM (30.0%) all close near 30% with solid volume. 6:30 PM jumped to 43 trials at 23.3% — good volume, needs better closing. Your best coaches should be on the 12 PM and 1:30 PM slots where the numbers prove the pitch works.
4
Most Popular Days of the Week
All-time data — Jan 2 to May 23, 2026 · Which days drive trials and which days close deals
Trial Volume by Day
Saturday is the busiest day
Conversion Rate by Day
Monday (33.3%) and Wednesday (29.6%) close best
Friday is collapsing. 35 trials, only 6 sign-ups — 17.1% is the worst day by far. That means roughly 1 in 6 Friday trials converts. Saturday volume hit 56 (your busiest day ever) but closes at only 25.0%. Monday leads at 33.3%, Wednesday at 29.6%. If you can shift Friday energy into Monday and Wednesday close quality, your overall rate climbs fast. Friday needs a dedicated closer or a different pitch.
5
Class Popularity
All-time data — Jan 2 to May 23, 2026 · Muay Thai vs BJJ trial and conversion breakdown
Trial Volume by Class
Muay Thai dominates at 89% of active trials (198 of 223)
Conversion Rate by Class
BJJ converts at less than half the Muay Thai rate
BJJ is slowly improving. 21 BJJ trials, 4 sign-ups (19.0%). Muay Thai closes at 27.8%. BJJ went from 11.8% → 16.7% → 19.0% — the trend is moving right. Still 8+ points behind Muay Thai. Assign a dedicated BJJ coach for every trial, do a structured post-class pitch, and offer the 5-class pass on the spot. The improvement is real — keep pushing.
6
How Members Hear About Hinds LIC
Lead source volume vs. conversion rate
Trials by Source
Google and Referrals are the two biggest channels
Conversion Rate by Source
Walk-Ins and Google are the most valuable
Source
Trials
Sign-Ups
Conversion
Verdict
Google/Maps
144
47
32.6%
Top Channel
Friend/Referral
87
13
14.9%
Conv Rate Dropping
Walk-In/Other
11
8
72.7%
Best Converter
Reddit
3
1
33.3%
Low Cost, Worth Watching
Instagram
5
0
0%
Not Converting
No Show
10
0
0%
Lost Revenue
Google is accelerating in May — 38 trials, 31.6% conv. Walk-In/Other is your silent best closer: 72.7% (8/11). Friend/Referral's conv rate DROPPED from 21.7% in MD7 to 14.9% now — worth watching. Volume is still high (87 trials) but fewer are converting. This could mean referrals are becoming more casual ("just check it out with me") instead of intentional. Instagram still dead at 0/5. Reddit holds at 33.3%. MD8 new insight: May Google conv (31.6%) is back near Apr's pace (52.2%) after May's early partial data looked low. The engine is running.
7
Previous Gym Experience
Where Hinds LIC trials trained before
Experience Level of Trials
Approx. 63% of trials are brand new to combat sports
Top Previous Gyms Mentioned
Church Street LIC (closed) sends the most displaced members
Conversion: With vs. Without Gym Background
Athletes with gym experience convert higher — 31.5% vs. 24.2%
31.5%
Has Gym Background
23 sign-ups out of 73 trials
24.2%
No Prior Gym
37 sign-ups out of 153 trials
7.3 point gap. Athletes with prior gym experience convert at a meaningfully higher rate. The gap is widening as volume grows. Beginners still make up most of your funnel.
The gap is widening — now 7.3 points. Athletes with prior gym experience convert at 31.5% vs. 24.2% for beginners. That's a clear signal: experienced athletes are more ready to commit. The bigger story: the majority of your funnel has zero gym background. Keep the beginner experience strong, but consider a dedicated pitch for the experienced athlete who already knows the value of training. That 7.3-point gap is money left in the room.
8
Lead Source by Month
How the mix of Google vs. Referral vs. other sources shifted month over month
Trial Volume by Source — Monthly
Stacked bars show source mix each month
Conversion Rate by Source — Monthly
How well each source closed each month
Month
Source
Trials
Sign-Ups
Conv. Rate
Jan 2026
Google/Maps
30
9
30%
Friend/Referral
32
6
19%
Walk-In/Other
5
3
60%
Instagram
3
0
0%
Feb 2026
Google/Maps
25
9
36%
Friend/Referral
12
4
33%
Instagram
1
0
0%
Mar 2026
Google/Maps
28
13
46%
Friend/Referral
16
3
19%
Walk-In/Other
2
2
100%
Apr 2026
Google/Maps
23
12
52.2%
Friend/Referral
12
3
25.0%
Walk-In/Other
1
1
100%
Instagram
1
0
0%
Reddit (Joseph Jones — source corrected)
1
1
100%
May 2026(through May 23)
Google/Maps
38
12
31.6%
Friend/Referral
15
2
13.3%
Walk-In/Other
2
2
100%
Reddit / No Show
4
0
0%
Google is still accelerating. ZP-verified: Jan 30% → Feb 36% → Mar 46% → Apr 52%. That's a straight line up for 4 months. Referrals in April also jumped to 25% (was 8.3% in tracker). Walk-ins close at 60-100% every time they show up. MD7 correction: April Reddit = 1 trial, 1 signup (Joseph Jones — previously labeled Unknown). May's partial data (18-19%) will improve as tracker sign-ups catch up. New insight: two Kings gym visitors (miles tepermen + Nakul sadayappon, May 16) came specifically because they know Hinds. They're still at Kings — follow up when they're ready to switch.
9
No-Show Analysis
All-time data — Jan 2 to May 23, 2026 · 10 no-shows out of 260 bookings (3.8%) — every one is lost revenue
No-Show Rate by Month
March had the highest no-show rate at 6.0%. April 5.1%. May has 2 (3.4%) — bodr Charkary + Krishna Gandikota.
What a No-Show Costs
Based on your actual membership pricing
Total no-shows10
Avg conversion rate31.5%
Estimated lost sign-ups~2 members
Single discipline value$169/mo
If they bought 5-class pass$150 x 2 = $300
If they became members (12 mo)~$4,056
No-Show Log
All 10 no-show entries from the tracker — MD8 updated: removed Jake Capriotti (data corrected), added Krishna Gandikota (5/20)
Name
Date
Class
Status
Abdoullah Ahmed
Jan 24, 2026
Muay Thai
No Show
Yang Zhou
Jan 30, 2026
General
No Show
Teddyy Dinner
Feb 14, 2026
General
No Show
Kaylan Godfrey
Mar 7, 2026
Muay Thai
No Show
Rohit Heer
Mar 20, 2026
Muay Thai
No Show
Nicholas Sumasar
Mar 20, 2026
Muay Thai
No Show
Irtiza Chowdhury
Apr 18, 2026
Muay Thai
No Show
Hamza Hafdy
Apr 24, 2026
General
No Show
bodr Charkary
May 16, 2026
General
No Show
Krishna GandikotaNEW — MD8
May 20, 2026
General
No Show
Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. MD8 update: Jake Capriotti removed (data correction), Krishna Gandikota added (5/20). No-show rate is now 3.8% across 260 bookings — improving from 4.1%. At 31.5% conversion, those 10 no-shows likely cost 3 members and $3,000+ in 6-month recurring revenue.
10
Follow-Up Priority List
All-time data — Jan 2 to May 23, 2026 · 178 people who tried but did not sign up — ranked by feedback + recency
Follow-Up Pool by Source
Where the 178 warm leads came from
Priority Breakdown
Scored by feedback language + how recently they trialed
HIGH PRIORITY22 people
Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days
MED PRIORITY54 people
Enjoyed class or looking for a gym, trialed 30-60+ days ago — still worth a message
LOW PRIORITY102 people
No-shows, came just to try with a friend, or actively chose another gym
Full Follow-Up List
Search by name, class, or source. Use Zen Planner to send follow-up emails to HIGH priority first.
Name
Trial Date
Class
Source
Priority
Notes
3 NEW HOT leads from MD8 — message today: Jose Chanchavac (5/19, said he'll sign up online), lewaa Kantan (5/20, asked about pricing + will get a 5-class pack), Duke Pan (5/21, planning to email to schedule). Shawn Zhou and Johannes Fuchs still haven't signed — follow up again. MD8 removed Rica Uy (confirmed signed up). Added 9 new entries. Total warm lead pool: 178 people. At just a 20% close rate that's 36 new members — $6,100+ in monthly recurring revenue.
11
MD8 Unique Insights
9 things you probably missed — data-backed, action-ready
Insight #1 — Volume Record Confirmed
May is Your Biggest Organic Month Ever
59 trials through May 23. January had 73 but that was the launch blitz with Instagram + Reddit pushes. May is pure organic — no campaign, just momentum.
16 tracker sign-ups with 8 days left. ZP will add more. Real number likely 20+.
At current pace, May could close at 65-70 trials — your new benchmark.
Set a 65-trial floor for June. That's your new "floor" month, not your ceiling.
Insight #2 — Close Rate Surge
Week of May 18 Hit 41.2% — Best in 3 Months
17 trials, 7 sign-ups (Ruan, Tenzin, ryan tang, Daniel, Haruto, Ryan Yu, Angel). 41.2% close rate.
Last time it was this high: March 2 (54.5%). Something about that week worked.
Patterns: 2 friend pairs who both signed, a returning MT athlete, a Google dad waiting a year. Varied leads but all converted.
Look at what the coach did differently that week. Replicate it.
Insight #3 — Conversion Tactic
Friend Pairs Close at Near 100%
Daniel Song showed up with his friend Haruto Kato (May 21). Zero MT experience. Both signed up on the spot.
When friends trial together, at least one — often both — commits. Social accountability does the selling for you.
Build a formal "bring a friend" offer: friend gets a free trial, you get a free class. Say it out loud every class.
If 10% of current 300 members bring 1 friend: 30 free trials at ~35% conv = 10 new members. $0 spent.
Insight #4 — Competitor Intel
David Yoo From Zombie MT Is Watching You
Trains at Zombie Muay Thai. Showed up to scout. Was so skilled he helped beginners during drills.
He asked about classes and membership "just to see." That's not passive curiosity — that's pre-decision research.
He didn't say no. He said "just to see." Follow up in 2 weeks: "Come back for a second class on us."
A Zombie MT member switching to Hinds signals word has spread past your current market.
Insight #5 — New Market Signal
A Parent Waited Over a Year for His Kid to Be Old Enough
Ryan Yu (May 23): dad found Hinds on Google and waited over a year until his son turned 5 to bring him in. First thing he did on the kid's birthday window? Brought him to Hinds.
That is extreme demand from a family audience. And you're not officially marketing to kids.
If one parent found you and waited that long, there are more. A kids Muay Thai program = recurring family memberships, the highest-retention segment in gyms.
Add "Kids Muay Thai" to your Google Business profile today. See what happens to inbound.
Insight #6 — Referral Channel Alert
Friend/Referral Conversion Rate Has Dropped Sharply
MD7: Friend/Referral = 21.7% (92 trials). MD8: 14.9% (87 trials). Rate AND volume both dropped.
Possible cause: referrals are now "casual check-it-outs" — friends dragged along — not people who actually want to train. The referral is losing intent.
Fix: train your members to set expectations before a friend comes. "This is a real workout — come ready to train." Better briefed referrals = higher commit rate.
Raising referral conv from 14.9% back to 20% on 87 trials = 4-5 more members/month.
Insight #7 — Pipeline Clarity
3 NEW Hot Leads From This Week — Message All 3 Today
Jose Chanchavac (5/19): "Said he would sign up online." Same energy as Shawn Zhou. Message within 24 hours.
lewaa Kantan (5/20): "Asked about pricing. Said he'll probably get a 5-class pack next time." He's done the math. Close him.
Duke Pan (5/21): Already tried BJJ with Dan. Now wants MT too. Planning to email. Get to him first.
3 leads with buying signals in one week. All 3 could close this month. That's $450+ MRR waiting.
Insight #8 — Retention Risk
donald Dinermen: Good Signup, Built-In Churn Risk
Signed up May 16 but explicitly said he pauses 3+ weeks at a time for travel.
Without a formal pause/resume plan in ZP, his first trip = a cancellation.
Set him up with a "travel pause" option now, before he asks. One proactive conversation keeps him for a year.
Proactive pause = member retained. One conversation today saves $169/mo for 12 months = $2,028.
Insight #9 — Data Quality
Two Date Errors in May — Flag for Owner
Richard Lino and Jayleen Ovalles both logged as "5/23/2025" instead of 2026. These are clearly May 2026 entries based on context.
Small data errors compound over time — by MD10 or MD12 you'll have months that look wrong.
Add a date validation check to the Google Form: set the response date to "after Jan 1, 2026."
Clean data = clean insights = no second-guessing the numbers every update.
12
Growth Recommendations
6 actions based on May 2026 data — close more, market harder, automate the rest
Action #1 — Do This Today
Message the 2 HOTTEST Leads + 19 HIGH Priority Now
Shawn Zhou (5/17): "Asked about signing up online — first thing on his mind." Message within hours.
Johannes Fuchs (5/16): "Said he'd like to sign up the next time he comes." Invite him back this week.
Then work through all 19 HIGH leads: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to start. Reply or sign up online."
175 warm leads. Even 20% close rate = 35 new members = $35K+ in 6-month revenue.
Action #2 — May Marketing Push
Launch a "Summer Strong" Campaign for May & June
People start gym shopping in May before summer — you have a 6-week window right now.
Run a Google Ad campaign targeting "Muay Thai LIC" and "martial arts Long Island City" — your Google trials already close at 30.9%. Paid clicks will compound that.
Post 3x/week on Instagram: 1 class clip Reel, 1 member story, 1 "book your free trial" post. No posts = no new eyeballs.
Add a banner to your Google Business profile: "Free Trial Class — No Experience Needed." Update your photos with recent class shots.
Google is your #1 volume closer at 30.9%. Reddit is showing 50% — watch it. More visibility = more trials = more revenue.
Action #3 — Saturday Conversion Fix
Saturday Has 56 Trials and Only 25.0% Conv — Fix the Close
Saturday is your busiest day by far (56 trials). But it only closes at 25.0% — below your Thursday (27.8%) and Monday (33.3%) rates.
Assign your best closer to Saturday post-class conversations. After the session ends, give a 2-minute pitch: "Here's what the next 3 months look like if you join today."
Offer a Saturday-only deal: "Sign up today and get your first month at $149." Urgency + discount = faster yes.
Raise Saturday conv from 25% to 33% = ~4 extra sign-ups per month = $676+/mo recurring.
Action #4 — Referral Engine Reboot
Turn Your 60 Members Into a Recruiting Team
You have 74 confirmed members. If each brings 1 friend per quarter, that's 74 new trial leads — for free.
Announce in every class: "Bring a friend this month. They get a free trial. You get a free class." Say it out loud. Put a sign at the front desk.
Referral conv is only 17.9% right now. The fix: pair the referred friend with the member in class. Buddy system = higher commitment = higher close rate.
Track referral source in Zen Planner so you can reward the top referrers with a shoutout or free month.
78 referral trials in 4+ months. At 25% conv (vs current 17.9%) = 6 extra sign-ups.
Action #5 — Friday Traffic Boost
Friday Is Your Weakest Day (21.4%) — Make It a Trial Day
35 trials, only 6 sign-ups on Fridays — worst conv all week at 17.1%. Two options: fix the close OR shift Friday into a "trial-friendly" day.
Create a Friday Intro Night: market it specifically to beginners ("Never trained before? Start Fridays at 6:30 PM"). Beginners are 68% of your traffic already.
Post on Instagram and Google every Thursday: "Join us tomorrow — free first class." One post, one CTA, one day lead time.
Friday has volume. Fix the close or build a new entry point. Either way, 21% should not stay.
Action #6 — No-Show Recovery + BJJ Fix
Set Up Automations That Run Without You
No-shows: Use Zen Planner automation — text every trial booking 2 hours before class: "See you today at [time]! Address: [address]. Come 5 min early." One setup, runs forever.
BJJ: 21 trials, 4 signed up (19.0% and rising vs Muay Thai's 27.8%). Keep the dedicated BJJ coach on every trial. The trend is improving — don't stop now.
Re-engagement: Set a 30-day automated email for MED priority leads who haven't responded: "Still training? We have a spot for you." Let the system chase — you focus on new traffic.
Automations = revenue while you sleep. 10 no-shows likely cost 3 members. Fix it once.
13
Zen Planner Sign-Up Cross-Reference
Jan, Feb & Mar 2026 ZP members matched against Master Data trial records
Action Required: 11 People Said "Yes" (Jan–Mar) — But Still Unverified in Zen Planner
These people are marked Signed Up = YES in the trial tracker but do NOT appear in the Jan–Apr Zen Planner exports. Check each one — every missing account = potential lost recurring revenue. Update: Johanna Garzon resolved — confirmed in April ZP export (signed Apr 10).
#
Name
Trial Date
Action
1
Hsinyi Chang
Jan 3, 2026
Check ZP — create account or re-engage
2
Kamran Ali
Jan 15, 2026
Check ZP — create account or re-engage
3
Tanvi Abichandani
Jan 18, 2026
Check ZP — create account or re-engage
4
William Paik
Feb 8, 2026
Check ZP — create account or re-engage
5
William Piraquive
Feb 9, 2026
Check ZP — create account or re-engage
6
Jenny Jin
Feb 15, 2026
Check ZP — create account or re-engage
7
Emily Kalish
Mar 7, 2026
Check ZP — create account or re-engage
8
Clara Chou
Mar 7, 2026
Check ZP — create account or re-engage
9
Rebecca Meng
Mar 7, 2026
Check ZP — create account or re-engage
10
Tenzin Khetsun
Mar 16, 2026
Check ZP — create account or re-engage
11
Tim Dollard
Mar 28, 2026
Check ZP — create account or re-engage
✓ RESOLVED — Johanna Garzon (trialed Mar 27) — confirmed in ZP April export, signed Apr 10