HINDS LIC GROWTH REPORT

May hit 69 trials — just 4 behind January's 73, but January had an Instagram + Reddit launch push. May ran on pure organic Google and word of mouth. That makes May your strongest organic month on record. Week of May 18 closed at 41.2% — best in 3 months. Week of May 25 added 11 more (18.2% tracker, ZP pending). ZP sign-ups for May 25 week: Jayleen Ovalles and Abena Laast confirmed in tracker — awaiting ZP sync. MD9 note: May sign-ups held at 82 ZP-confirmed. Tracker shows 19 for May — real number likely 20+ once ZP updates.

Revenue math: 74 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $74,932 in recurring revenue. Every trial that walks out is real money walking out the door.

April weeks were much stronger than the tracker showed. May 11 week is incoming. ZP-verified: Apr 6 week hit 50%, Apr 13 at 28.6%, Apr 20 at 35.7%, Apr 27 at 33.3% (Anthony Le signed up). May 11 week just closed: 15 trials, 3 confirmed sign-ups so far (20%). Tracker sign-ups always lag 1-2 weeks — that number is likely higher. 2 of the 5 hottest leads in the system (Shawn Zhou, Johannes Fuchs) came from the May 11 week. Message them before they go cold.

5:30 PM has the most traffic but the weakest close. 56 trials at 19.6% — nearly 1 in 5 converts. 1:30 PM (30.2%), 12:00 PM (30.8%), and 11 AM (30.0%) all close near 30% with solid volume. 6:30 PM jumped to 43 trials at 23.3% — good volume, needs better closing. Your best coaches should be on the 12 PM and 1:30 PM slots where the numbers prove the pitch works.

Friday is collapsing. 35 trials, only 6 sign-ups — 17.1% is the worst day by far. That means roughly 1 in 6 Friday trials converts. Saturday volume hit 56 (your busiest day ever) but closes at only 25.0%. Monday leads at 33.3%, Wednesday at 29.6%. If you can shift Friday energy into Monday and Wednesday close quality, your overall rate climbs fast. Friday needs a dedicated closer or a different pitch.

BJJ is slowly improving. 21 BJJ trials, 4 sign-ups (19.0%). Muay Thai closes at 27.8%. BJJ went from 11.8% → 16.7% → 19.0% — the trend is moving right. Still 8+ points behind Muay Thai. Assign a dedicated BJJ coach for every trial, do a structured post-class pitch, and offer the 5-class pass on the spot. The improvement is real — keep pushing.

Google now drives 63.8% of May trials (44/69) — and it's still your best volume channel at 32.7% all-time conv. Walk-In/Other stays the silent best closer: 72.7% (8/11). Friend/Referral conv is now 15.2% (was 14.9%) — stable but still below its 21.7% peak. Reddit jumped to 50% on 2 trials — small sample but watch it. Instagram still 0/5. MD9 action: Add "Private Sessions" and "Kids Muay Thai" to your Google Business profile — two high-intent keywords that match your exact incoming demand.

The gap is widening — now 7.3 points. Athletes with prior gym experience convert at 31.5% vs. 24.2% for beginners. That's a clear signal: experienced athletes are more ready to commit. The bigger story: the majority of your funnel has zero gym background. Keep the beginner experience strong, but consider a dedicated pitch for the experienced athlete who already knows the value of training. That 7.3-point gap is money left in the room.

Google is still accelerating. ZP-verified: Jan 30% → Feb 36% → Mar 46% → Apr 52%. That's a straight line up for 4 months. Referrals in April also jumped to 25% (was 8.3% in tracker). Walk-ins close at 60-100% every time they show up. MD7 correction: April Reddit = 1 trial, 1 signup (Joseph Jones — previously labeled Unknown). May's partial data (18-19%) will improve as tracker sign-ups catch up. New insight: two Kings gym visitors (miles tepermen + Nakul sadayappon, May 16) came specifically because they know Hinds. They're still at Kings — follow up when they're ready to switch.

Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate is 3.7% across 270 bookings — holding steady. At 30.4% conversion, those 10 no-shows likely cost 3 members and $3,000+ in 6-month recurring revenue.

MD9 adds 9 new entries, removes Jayleen Ovalles (confirmed signed up). 3 NEW HOT leads from this update: Matthew Ogtong (5/27, overwhelmed but loved it), anish bhasin (5/27, wants privates — has Sean's email), Tingyu zhang (5/29, asked pricing + schedule + privates in one conversation). Also flag: Cruz Bautista (5/29) — do not follow up, made members uncomfortable. Total warm lead pool: 188 people. At just a 20% close rate that's 38 new members — $6,460+ in monthly recurring revenue.