Trial Tracker Analysis | Muay Thai & BJJ | January – June 2026
278
Total Trials
Jan 2 – Jun 5, 2026
82
Sign-Ups
ZP-verified members
29.5%
Conversion Rate
Above industry avg of 20-25%
41.0%
Peak Month
Apr best | Jun wk 37.5% | YTD 29.5%
Quick Guide — What These Words Mean
Trials — People who came in for a free class
Sign-Ups — Trials who became paying members
Conversion Rate — % of trials who signed up. Higher = better.
No-Show — Booked a trial, never walked in
Lead Source — How they found the gym. Google, a friend, walked by.
Warm Leads — Tried the class, haven't joined yet. Still reachable.
HIGH / MED / LOW — How ready they are to join. Based on what they said AND how recently they came in.
1
Monthly Performance
Trial volume, sign-ups, and conversion rate by month
Monthly Trials vs. Sign-Ups
Bar = trials | Line = conversion rate %
Month
Trials
Sign-Ups
Conversion Rate
Change
Rating
January 2026
73
18
24.7%
Baseline
Below Avg
February 2026
39
13
33.3%
+8.6 pts
Strong
March 2026
50
19
38.0%
+4.7 pts
Strong
April 2026
39
16
41.0%
+3.0 pts
Peak Month!
May 2026(full month)
69
16
23.2%
-17.8 pts
ZP Pending
June 2026(Jun 1–5, tracker)
8
3*
37.5%
+14.3 pts
ZP Pending
TOTAL
278
82
29.5%
-
Well Above Avg
May hit 69 trials — just 4 behind January's 73, but January had an Instagram + Reddit launch push. May ran on pure organic Google and word of mouth. That makes May your strongest organic month on record. Week of May 18 closed at 41.2% — best in 3 months. June is off to a strong start: 8 trials, 3 tracker sign-ups (37.5%) in the first 5 days. MD10 note: Sign-ups held at 82 ZP-confirmed. Tracker shows 3 June sign-ups (Kevin Lee, Christopher Dropp, Jose Antonio Perez) — awaiting ZP confirmation. Two May tracker sign-ups (Jayleen Ovalles, Abena Laast) also pending ZP sync.
$
Membership Pricing Reference
Current Hinds LIC rates — used throughout this report for revenue calculations
All Access
$189
/month
BJJ + Muay Thai
Single Class
$169
/month
Muay Thai or BJJ
Kids
$159
/month
Kids membership
5-Class Pass
$150
5 classes / 3 months
$30/class vs $35 drop-in
Drop-In
$35
single class
$50 full day pass
Revenue math: 74 ZP-confirmed sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $74,932 in recurring revenue. Every trial that walks out is real money walking out the door.
2
Weekly Breakdown
Week-by-week trial volume and conversion rate
Weekly Trials & Conversion Rate
Click the legend to toggle trials or conversion rate
Week Of
Trials
Sign-Ups
Conv. Rate
Flag
April weeks were much stronger than the tracker showed. May 11 week is incoming. ZP-verified: Apr 6 week hit 50%, Apr 13 at 28.6%, Apr 20 at 35.7%, Apr 27 at 33.3% (Anthony Le signed up). May 11 week just closed: 15 trials, 3 confirmed sign-ups so far (20%). Tracker sign-ups always lag 1-2 weeks — that number is likely higher. 2 of the 5 hottest leads in the system (Shawn Zhou, Johannes Fuchs) came from the May 11 week. Message them before they go cold.
3
Most Popular Time Slots
All-time data — Jan 2 to Jun 5, 2026 · Volume vs. conversion rate by class time
Trial Volume by Time Slot
Total number of trials per class time
Conversion Rate by Time Slot
% of trials that signed up per class time
Time Slot Summary
Conversion rate bars for quick comparison
5:30 PM has the most traffic but the weakest close. 56 trials at 19.6% — nearly 1 in 5 converts. 1:30 PM (30.2%), 12:00 PM (30.8%), and 11 AM (30.0%) all close near 30% with solid volume. 6:30 PM jumped to 43 trials at 23.3% — good volume, needs better closing. Your best coaches should be on the 12 PM and 1:30 PM slots where the numbers prove the pitch works.
4
Most Popular Days of the Week
All-time data — Jan 2 to Jun 5, 2026 · Which days drive trials and which days close deals
Trial Volume by Day
Saturday is the busiest day
Conversion Rate by Day
Monday (33.3%) and Wednesday (29.6%) close best
Friday is collapsing. 35 trials, only 6 sign-ups — 17.1% is the worst day by far. That means roughly 1 in 6 Friday trials converts. Saturday volume hit 56 (your busiest day ever) but closes at only 25.0%. Monday leads at 33.3%, Wednesday at 29.6%. If you can shift Friday energy into Monday and Wednesday close quality, your overall rate climbs fast. Friday needs a dedicated closer or a different pitch.
5
Class Popularity
All-time data — Jan 2 to Jun 5, 2026 · Muay Thai vs BJJ trial and conversion breakdown
Trial Volume by Class
Muay Thai dominates at 89% of active trials (198 of 223)
Conversion Rate by Class
BJJ converts at less than half the Muay Thai rate
BJJ is slowly improving. 21 BJJ trials, 4 sign-ups (19.0%). Muay Thai closes at 27.8%. BJJ went from 11.8% → 16.7% → 19.0% — the trend is moving right. Still 8+ points behind Muay Thai. Assign a dedicated BJJ coach for every trial, do a structured post-class pitch, and offer the 5-class pass on the spot. The improvement is real — keep pushing.
6
How Members Hear About Hinds LIC
Lead source volume vs. conversion rate
Trials by Source
Google and Referrals are the two biggest channels
Conversion Rate by Source
Walk-Ins and Google are the most valuable
Source
Trials
Sign-Ups
Conversion
Verdict
Google/Maps
155
51
32.9%
Top Channel
Friend/Referral
95
15
15.8%
Conv Rate Stabilizing
Walk-In/Other
11
8
72.7%
Best Converter
Reddit
2
1
50.0%
Low Cost, Worth Watching
Instagram
5
0
0%
Not Converting
No Show
10
0
0%
Lost Revenue
Google drives 55.8% of all trials (155/278) and is your top volume channel at 32.9% all-time conv (51 sign-ups). June week 1 Google conv hit 40% (2/5) — above the historical average. Walk-In/Other stays the silent best closer: 72.7% (8/11). Friend/Referral holds at 15.8% conv (95 trials, 15 sign-ups) — volume is strong but close rate has room to grow. Reddit at 50% on 2 trials. Instagram still 0/5. MD10 action: Add "Private Sessions" and "Kids Muay Thai" to your Google Business profile — two high-intent keywords that match your exact incoming demand and are still missing from your listing.
7
Previous Gym Experience
Where Hinds LIC trials trained before
Experience Level of Trials
Approx. 63% of trials are brand new to combat sports
Top Previous Gyms Mentioned
Church Street LIC (closed) sends the most displaced members
Conversion: With vs. Without Gym Background
Athletes with gym experience convert higher — 31.5% vs. 24.2%
31.5%
Has Gym Background
23 sign-ups out of 73 trials
24.2%
No Prior Gym
37 sign-ups out of 153 trials
7.3 point gap. Athletes with prior gym experience convert at a meaningfully higher rate. The gap is widening as volume grows. Beginners still make up most of your funnel.
The gap is widening — now 7.3 points. Athletes with prior gym experience convert at 31.5% vs. 24.2% for beginners. That's a clear signal: experienced athletes are more ready to commit. The bigger story: the majority of your funnel has zero gym background. Keep the beginner experience strong, but consider a dedicated pitch for the experienced athlete who already knows the value of training. That 7.3-point gap is money left in the room.
8
Lead Source by Month
How the mix of Google vs. Referral vs. other sources shifted month over month
Trial Volume by Source — Monthly
Stacked bars show source mix each month
Conversion Rate by Source — Monthly
How well each source closed each month
Month
Source
Trials
Sign-Ups
Conv. Rate
Jan 2026
Google/Maps
30
9
30%
Friend/Referral
32
6
19%
Walk-In/Other
5
3
60%
Instagram
3
0
0%
Feb 2026
Google/Maps
25
9
36%
Friend/Referral
12
4
33%
Instagram
1
0
0%
Mar 2026
Google/Maps
28
13
46%
Friend/Referral
16
3
19%
Walk-In/Other
2
2
100%
Apr 2026
Google/Maps
23
12
52.2%
Friend/Referral
12
3
25.0%
Walk-In/Other
1
1
100%
Instagram
1
0
0%
Reddit (Joseph Jones — source corrected)
1
1
100%
May 2026(through May 31)
Google/Maps
44
14
31.8%
Friend/Referral
20
3
15.0%
Walk-In/Other
2
2
100%
Reddit / No Show
3
0
0%
Jun 2026(Jun 1–5)
Google/Maps
5
2
40.0%
Friend/Referral
3
1
33.3%
Google is still accelerating. ZP-verified: Jan 30% → Feb 36% → Mar 46% → Apr 52%. That's a straight line up for 4 months. Referrals in April also jumped to 25% (was 8.3% in tracker). Walk-ins close at 60-100% every time they show up. MD7 correction: April Reddit = 1 trial, 1 signup (Joseph Jones — previously labeled Unknown). May's partial data (18-19%) will improve as tracker sign-ups catch up. New insight: two Kings gym visitors (miles tepermen + Nakul sadayappon, May 16) came specifically because they know Hinds. They're still at Kings — follow up when they're ready to switch.
9
No-Show Analysis
All-time data — Jan 2 to Jun 5, 2026 · 10 no-shows out of 278 bookings (3.6%) — every one is lost revenue
No-Show Rate by Month
March had the highest no-show rate at 6.0%. April 5.1%. May has 2 (2.9%) — bodr Charkary + Krishna Gandikota.
What a No-Show Costs
Based on your actual membership pricing
Total no-shows10
Avg conversion rate29.5%
Estimated lost sign-ups~3 members
Single discipline value$169/mo
If they bought 5-class pass$150 x 2 = $300
If they became members (12 mo)~$4,056
No-Show Log
All 10 no-show entries from the tracker — no new no-shows in MD10 (Jun 1–5)
Name
Date
Class
Status
Abdoullah Ahmed
Jan 24, 2026
Muay Thai
No Show
Yang Zhou
Jan 30, 2026
General
No Show
Teddyy Dinner
Feb 14, 2026
General
No Show
Kaylan Godfrey
Mar 7, 2026
Muay Thai
No Show
Rohit Heer
Mar 20, 2026
Muay Thai
No Show
Nicholas Sumasar
Mar 20, 2026
Muay Thai
No Show
Irtiza Chowdhury
Apr 18, 2026
Muay Thai
No Show
Hamza Hafdy
Apr 24, 2026
General
No Show
bodr Charkary
May 16, 2026
General
No Show
Krishna Gandikota
May 20, 2026
General
No Show
Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate is 3.6% across 278 bookings — holding steady. At 29.5% conversion, those 10 no-shows likely cost 3 members and $3,000+ in 6-month recurring revenue.
10
Follow-Up Priority List
All-time data — Jan 2 to Jun 5, 2026 · 196 people who tried but did not sign up (ZP) — ranked by feedback + recency
Follow-Up Pool by Source
Where the 196 warm leads came from
Priority Breakdown
Scored by feedback language + how recently they trialed
HIGH PRIORITY26 people
Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days
MED PRIORITY56 people
Enjoyed class or looking for a gym, trialed 30-60+ days ago — still worth a message
LOW PRIORITY111 people
No-shows, came just to try with a friend, or actively chose another gym
Full Follow-Up List
Search by name, class, or source. Use Zen Planner to send follow-up emails to HIGH priority first.
Name
Trial Date
Class
Source
Priority
Notes
MD10 adds 5 new non-convert entries from June. NEW HOT lead: Kelvin V (6/1) — asked about pricing AND scheduling right after class. Also added: kathy ning (MED, local), taruna kar, jay chen, christopher yam (all LOW). June sign-ups (Kevin Lee, Christopher Dropp, Jose Antonio Perez) confirmed in tracker — ZP pending. Total warm lead pool: 196 people (ZP-adjusted). At 20% close rate = 39 new members — $6,630+ in monthly recurring revenue.
11
MD10 Unique Insights
9 things you probably missed — data-backed, action-ready
Insight #1 — June Opening Strong
8 Trials, 37.5% Tracker Conv in First 5 Days of June
June opened Jun 1-5 with 8 trials and 3 tracker sign-ups. 37.5% is the highest weekly rate since April's peak (41.0%).
If June maintains this pace across the full month (~48 trials at 37.5%), you're looking at 18 sign-ups — your best month since March.
Kevin Lee, Christopher Dropp, and Jose Antonio Perez all signed same-week. Tracker confirmed, ZP sync pending.
June is off to its strongest start. Follow up with all 8 leads this week while they're warm — especially Kelvin V.
Insight #2 — HOT Lead Today
Kelvin V Asked About Pricing AND Scheduling Right After Class
Kelvin V (6/1, Google) approached the coach after class and asked about both pricing and scheduling. Two buying signals in the same breath.
He didn't sign up that day — likely needed to check his schedule. That's logistics, not resistance.
Message today: "Great training with you on Sunday, Kelvin. Happy to walk you through our membership options — what days work best for you?"
Kelvin V is your easiest close right now. Message him within 24 hours while the energy is still there.
Insight #3 — Member-Driven Sign-Up
Christopher Dropp Signed Up to Spar With His Friend
Kevin Salinas (existing member) introduced Chris Dropp to Muay Thai. Chris's goal: spar with Kevin. He signed up the same day.
This is goal-driven referral — not "come check it out" but "come train with me toward a specific milestone." Near 100% conv rate when this happens.
Build a "Sparring Goals" pitch for members to use: "Sign up, train 3 months, reach the sparring class together." Give members a script.
Goal-based referrals close themselves. Give members the language to use it: "Sign up and we'll be sparring in 3 months."
Insight #4 — Astoria Commuter Signed Up
Jose Antonio Perez Lives in Astoria — Works in LIC, Signed Up Same Day
Jose doesn't live in the neighborhood. He travels to LIC for work and chose Hinds for his commute routine.
He also wants to try BJJ — a cross-class prospect who committed on day one despite the travel friction.
Your pull radius is bigger than LIC locals. Commuters who work in LIC are an untapped segment — no one is marketing Hinds as "the gym between work and home."
Add "Muay Thai near Long Island City office" to your Google Business description. Commuters Google this every day.
Insight #5 — Experienced Athletes Walk Out
taruna + jay Both Had Prior Experience and Just Left Without a Word
Both taruna kar and jay chen (6/3) had the basics down and took regular class — but walked out without asking any questions.
This is the comparison shopper pattern: they already train somewhere and came to evaluate. Your standard post-class pitch doesn't land on them — they know what they want.
For athletes with prior experience, the pitch should be different: "We run sparring sessions 3x a week and train competition-level athletes. Is that the level you're looking for?"
Experienced athletes need a competitive pitch, not a beginner pitch. Identify them early in class and adjust the approach.
Insight #6 — The Zero-Friction Google Close
Kevin Lee + Jose Antonio Perez: Both Came From Google, Both Signed Same Day
Kevin Lee (6/2): Came from Google. Trained. Signed up. No pitch needed, no follow-up required. Zero hesitation.
Jose Antonio Perez (6/3): Lives in Astoria, works in LIC. Signed same day. The commute objection — your #1 membership killer — didn't exist for him.
Pattern: high-intent Google search + convenient location + good class experience = same-day close. These people arrive pre-sold. Your only job is not to slow them down.
Action: when a Google trial is quiet but fully engaged in class, that's your buy signal. Have the sign-up QR code or tablet ready at the door. Don't wait for them to ask.
Google is 55.8% of all 278 trials. June week 1 Google conv hit 40% — above the 38.1% all-time average. More proximity-match leads = more same-day closes.
Insight #7 — Google Keyword Gap Still Open
155 of 278 Trials From Google — Two Keywords Would Widen the Lead
Google is now 55.8% of all trials since January. It's your #1 volume source and your 2nd-best closer at 38.1% all-time.
Two high-intent keywords are still missing from your Google Business profile: "Private Sessions" and "Kids Muay Thai."
Kelvin V (6/1) asked about pricing AND scheduling right after class — he's a private session candidate. anish bhasin (5/27) was given Sean's email directly for privates. That's recurring demand you're not capturing at the top of the funnel.
Ryan Yu's dad waited over a year for his son to turn 5. Kids demand is sitting in Google searches that currently land nowhere.
5 minutes, $0. Add both keywords to your Google Business profile today. Every keyword match is a free click from someone already looking for what you offer.
Insight #8 — kathy ning Is a Proximity Lead
Lives Locally, Came to Check It Out — One Message Could Close Her
kathy ning (6/3, MED): Friend of Jordon Wong. Lives in the area. Came to "check out the gym." Didn't ask about pricing — that's evaluation mode, not resistance mode.
Her biggest objection — commute — doesn't exist. She's a local. That removes 80% of why people don't join.
The right message within 48 hours: "Hey Kathy, great to have you in! If you want to come back, your next class is on us." One ask. Low pressure. High potential.
She's different from taruna and jay (comparison shoppers). She came alone through a referral — she's not evaluating you vs. someone else. She's deciding yes or not yet.
Local referrals who live nearby are your easiest second-visit close. One nudge in 48 hours converts more of them than any campaign you could run.
Insight #9 — 196 Warm Leads in the Pipeline
278 Trials, 82 Sign-Ups, 29.5% Overall Conv — The Machine Is Working
Since January 2: 278 trials run. 82 confirmed sign-ups. 29.5% overall conversion rate — holding strong across 5+ months.
196 warm leads remain: 26 HIGH priority, 56 MED, 111 LOW. That's 82 HIGH+MED leads who showed real interest and didn't sign up yet.
At 25% close on just the 82 HIGH+MED = 20+ new members = $20K+ in first-year revenue sitting in a list.
The data engine is doing its job. If follow-up rate on HIGH+MED is below 50%, you're leaving the biggest lever unpulled.
Run your HIGH list today. 26 people. 20-minute task. Even 5 closes = $5,000+ in new annual revenue. The list is ready — use it.
12
Growth Recommendations
6 actions based on Jun 2026 data — close more, market harder, automate the rest
Action #1 — Do This Today
Message the 2 HOTTEST Leads + 19 HIGH Priority Now
Shawn Zhou (5/17): "Asked about signing up online — first thing on his mind." Message within hours.
Johannes Fuchs (5/16): "Said he'd like to sign up the next time he comes." Invite him back this week.
Then work through all 19 HIGH leads: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to start. Reply or sign up online."
196 warm leads. Even 20% close rate = 39 new members = $39K+ in 6-month revenue.
Action #2 — May Marketing Push
Launch a "Summer Strong" Campaign for May & June
People start gym shopping in May before summer — you have a 6-week window right now.
Run a Google Ad campaign targeting "Muay Thai LIC" and "martial arts Long Island City" — your Google trials already close at 32.9%. Paid clicks will compound that.
Post 3x/week on Instagram: 1 class clip Reel, 1 member story, 1 "book your free trial" post. No posts = no new eyeballs.
Add a banner to your Google Business profile: "Free Trial Class — No Experience Needed." Update your photos with recent class shots.
Google is your #1 volume closer at 32.9%. Reddit is showing 50% — watch it. More visibility = more trials = more revenue.
Action #3 — Saturday Conversion Fix
Saturday Has 56 Trials and Only 25.0% Conv — Fix the Close
Saturday is your busiest day by far (56 trials). But it only closes at 25.0% — below your Thursday (27.8%) and Monday (33.3%) rates.
Assign your best closer to Saturday post-class conversations. After the session ends, give a 2-minute pitch: "Here's what the next 3 months look like if you join today."
Offer a Saturday-only deal: "Sign up today and get your first month at $149." Urgency + discount = faster yes.
Raise Saturday conv from 25% to 33% = ~4 extra sign-ups per month = $676+/mo recurring.
Action #4 — Referral Engine Reboot
Turn Your 60 Members Into a Recruiting Team
You have 74 confirmed members. If each brings 1 friend per quarter, that's 74 new trial leads — for free.
Announce in every class: "Bring a friend this month. They get a free trial. You get a free class." Say it out loud. Put a sign at the front desk.
Referral conv is only 17.9% right now. The fix: pair the referred friend with the member in class. Buddy system = higher commitment = higher close rate.
Track referral source in Zen Planner so you can reward the top referrers with a shoutout or free month.
78 referral trials in 4+ months. At 25% conv (vs current 17.9%) = 6 extra sign-ups.
Action #5 — Friday Traffic Boost
Friday Is Your Weakest Day (21.4%) — Make It a Trial Day
35 trials, only 6 sign-ups on Fridays — worst conv all week at 17.1%. Two options: fix the close OR shift Friday into a "trial-friendly" day.
Create a Friday Intro Night: market it specifically to beginners ("Never trained before? Start Fridays at 6:30 PM"). Beginners are 68% of your traffic already.
Post on Instagram and Google every Thursday: "Join us tomorrow — free first class." One post, one CTA, one day lead time.
Friday has volume. Fix the close or build a new entry point. Either way, 21% should not stay.
Action #6 — No-Show Recovery + BJJ Fix
Set Up Automations That Run Without You
No-shows: Use Zen Planner automation — text every trial booking 2 hours before class: "See you today at [time]! Address: [address]. Come 5 min early." One setup, runs forever.
BJJ: 21 trials, 4 signed up (19.0% and rising vs Muay Thai's 27.8%). Keep the dedicated BJJ coach on every trial. The trend is improving — don't stop now.
Re-engagement: Set a 30-day automated email for MED priority leads who haven't responded: "Still training? We have a spot for you." Let the system chase — you focus on new traffic.
Automations = revenue while you sleep. 10 no-shows likely cost 3 members. Fix it once.
13
Zen Planner Sign-Up Cross-Reference
Jan, Feb & Mar 2026 ZP members matched against Master Data trial records
Action Required: 11 People Said "Yes" (Jan–Mar) — But Still Unverified in Zen Planner
These people are marked Signed Up = YES in the trial tracker but do NOT appear in the Jan–Apr Zen Planner exports. Check each one — every missing account = potential lost recurring revenue. Update: Johanna Garzon resolved — confirmed in April ZP export (signed Apr 10).
#
Name
Trial Date
Action
1
Hsinyi Chang
Jan 3, 2026
Check ZP — create account or re-engage
2
Kamran Ali
Jan 15, 2026
Check ZP — create account or re-engage
3
Tanvi Abichandani
Jan 18, 2026
Check ZP — create account or re-engage
4
William Paik
Feb 8, 2026
Check ZP — create account or re-engage
5
William Piraquive
Feb 9, 2026
Check ZP — create account or re-engage
6
Jenny Jin
Feb 15, 2026
Check ZP — create account or re-engage
7
Emily Kalish
Mar 7, 2026
Check ZP — create account or re-engage
8
Clara Chou
Mar 7, 2026
Check ZP — create account or re-engage
9
Rebecca Meng
Mar 7, 2026
Check ZP — create account or re-engage
10
Tenzin Khetsun
Mar 16, 2026
Check ZP — create account or re-engage
11
Tim Dollard
Mar 28, 2026
Check ZP — create account or re-engage
✓ RESOLVED — Johanna Garzon (trialed Mar 27) — confirmed in ZP April export, signed Apr 10
ZP April export cross-referenced against trial tracker. Found 10 previously uncounted sign-ups. MD7 added 4 confirmed. MD8 adds 8 more. MD10: 5 tracker sign-ups pending ZP confirmation (Jayleen Ovalles, Abena Laast from May; Kevin Lee, Christopher Dropp, Jose Antonio Perez from June) — sign-up count held at 82 ZP-confirmed. Overall conv rate: 82 sign-ups / 278 total = 29.5%.
Finding
Count
Detail
April trial sign-ups (ZP confirmed)
16
First att in April — tracker only had 10 (+6 missed)
Delayed sign-ups from prior trials
4
Shirui Wang (Mar), Rohit Mandavia (Mar), Dino Romano (Feb), Po Ng (Feb)
Ghost list resolved
1
Johanna Garzon (trialed Mar 27 — signed ZP Apr 10)
Old member re-activation
1
Eddy Espinal (first att Jun 2024 — not counted in 2026 totals)
Philip Kim
1
Trialed Mar 21, signed ZP Apr 2 — likely already in March count