HINDS LIC GROWTH REPORT

March was the peak. April pulled back. March hit 34% — the best month yet, up 9.3 points from January. April finished at 23.7% across 38 trials — below March but above January. Volume is climbing: you went from 73 trials in January to 38 in April at a higher rate than Jan. Keep the focus on closing — the traffic is there.

Revenue math: 51 sign-ups this period. If all took Single Class ($169/mo) and stayed 6 months = $51,714 in recurring revenue. Every trial that walks out is real money walking out the door.

Watch the low-close weeks. Jan 5 (12.5%), Jan 26 (11.1%), Feb 16 (16.7%), and Apr 13 (14.3%) all had decent trial volume but low conversion. That is a follow-up problem, not a traffic problem — people showed up but nobody closed them.

Afternoon is your closer. 12 PM (35.5%) and 1:30 PM (34.3%) convert best. Evening classes (5:30 PM and 6:30 PM) bring the most bodies — 48 and 37 trials — but close at only 22.9% and 24.3%. Put your best coach on afternoon slots.

Friday is your softest day. 26 trials, only 6 sign-ups (23.1%) — the lowest close rate all week. Sunday bounced back to 29.0% (31 trials, 9 sign-ups) — no longer a problem. Thursday and Monday lead the week at 33.3% and 32.1%. If you can move more trials to Thu/Mon afternoon slots, your overall rate goes up without adding a single new lead.

BJJ is underperforming. 17 BJJ trials, only 2 sign-ups (11.8%). Muay Thai closes at 30.6%. BJJ converts at less than half the Muay Thai rate — the trial experience needs a dedicated coach and a structured post-class pitch.

Instagram is still broken. 5 trials, 0 sign-ups — across 4 months. Walk-ins close at 75%, Google closes at 33%. People who walk through the door already want to be there. Instagram audience isn't ready to commit yet. Don't pour more time into IG content until you test a clearer "book a free trial" CTA.

A small gap has emerged — but it's still well below industry norms. Athletes with prior gym experience now convert at 29.9% vs. 25.8% for beginners — a 4.1 point gap. Most gyms see 10+ points. Your coaching still closes the gap well. The bigger story: 132 of your 200 trials had zero gym background. That's a huge beginner funnel. Make sure coaches are spending time on first-timers — that's where most of your volume is.

Google keeps getting better every month. Jan 30% → Feb 32% → Mar 39% → Apr 25% (month still early). Referrals stay flat at 18-25% every month — that referral promo is not moving the needle. Walk-ins close at 75-100% every month they appear — those people already decided before they walked in. Double down on what works.

Fix: Send a reminder text the morning of every trial booking. Use Zen Planner's automation to trigger a "See you today!" message 2 hours before class. No-show rate of 4.5% across 200 bookings is manageable — but at 27.5% conversion, those 9 no-shows likely cost 2-3 members and $2,000+ in 6-month recurring revenue.

Start with the 46 HIGH priority leads in Zen Planner today. Use this message: "Hey [Name], great having you at Hinds! Ready to lock in your spot? We have a 5-class pass for $150 — perfect way to get started. Reply here or sign up online." Short. Personal. Direct.